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Website Optimization: Website Bridge Pages and Their Harm

Clients who are Tianchang SEO must have heard of the concept of bridge pages, so what is a bridge page? In fact, the bridge page is that there are multiple pages in a website, and these pages have many links to the same page (mostly pointing to the home page), and these pages with a lot of links have no content that is of practical value to users. Such pages are called bridge pages, and bridge pages are also called door pages, jump pages, and transition pages.

For a simple example, there are two links to a.html and b.html pages, but these two pages are actually automatically redirected to the home page, then we have a.html and b.html Both are bridge pages. For search engines, they should be two separate pages, but for users, they are one page. Therefore, search engines think this is not in line with user experience requirements, so once the search engine detects this, Bridge page, it may be punished.

However, the bridge page is different from the site map page HTML SiteMap. The site map can give users the correct guidance and guide the function of browsing the website. The site map can also help search engines crawl and crawl the entire webpage of the website. When a user searches for a keyword and clicks on a bridge page, some bridge pages will generally automatically jump to the designated website page, or there is an obvious anchor text link in the bridge page that points to a specific web page.

In the past, there were more bridge pages, and more bridge pages can also bring high traffic to the website, especially some website people and others who boasted about their own websites. Search engines are particularly easy to find. Website traffic is particularly high. But now this technology is no longer popular, because now with the development of search technology and the improvement of algorithms, search engines can identify bridge pages. Here, Tianchang Network Company reminds everyone not to make a bridge page when making a website, because once identified by a search engine, the consequences are very serious, and there may even be the danger of being stopped by the K station, and the current search engines are all against the bridge page The investigation is particularly strict and will never show mercy once found.

Therefore, we remind all the long-time customers who are doing SEO not to blindly learn the technology on the Internet. The implementation of any technology should be appropriate. Only by grasping the core content of the website, the website content, can we truly stand on our own. invincible position. We focus on the web design of Tianzhan. Every website we make meets the basic SEO requirements, so customers only need to focus on the construction of the website content to get a good ranking.


This article tags: Tianchang SEO , website optimization , website bridge page

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