Let me talk about the characteristics of the Tianchang website construction line: this line is at the bottom of the ecological chain, with low profits but high costs, and it is increasing every year because it is mainly labor costs and difficulty in receiving money. Orders entered, but there was no sustainable consumption. There were many small companies doing this, but not many large ones.
There are not many big and profitable website construction companies, such as China Enterprise Power, China Wanwang, and 35 Internet. These are large companies with thousands of people. I do n’t know how much money they make. However, they require customers to pay the full payment at one time, use the tools developed by themselves (advanced intelligent website building system), reproducible sales team and management team for the website, and do the national market, covering secondary cities and even counties. The asking price of such a company is very high, but the transaction price is not necessarily high, because they have achieved scale and relatively low cost control. The cost of servers and computer rooms is getting lower and lower, and the rest are labor costs and profits.
According to 2012 statistics, there are no less than 2000 website construction companies in Beijing, including studios. Do they all make money?
The vast majority of website construction companies, with a size of 10-30 people, have positions in planning, design, front-end, cutting, development, customer service, project manager, sales, editing and SEO. In some small companies, each has multiple roles. These companies have monthly fixed costs of 100,000 to 200,000, most of which are labor costs. If the market is not good for a few months, and sales decline, the company will hurt its muscles and lose the money made in the previous months.
In addition, the website construction process is relatively complicated and involves a wide range. From aesthetics to code, from service to technology, from marketing to filing, there are difficulties in all aspects, which leads to increased personnel management and training costs.
Moreover, this website construction payment method is in installments, and some of the signing amount is large, but the remaining money is not necessarily yours. Even if you complete the website as required, a few months later, who knows what the customer has. Change, maybe a few rounds of personnel changes.
In addition, the internal staff of the company construction company is also unstable. Generally, it is necessary to change a batch every time the year is over. Each change has a great impact on the company's business. The cooperation and cooperation of personnel can effectively reduce costs. Retain talents by increasing salary once a year. Talents come to Beijing to make money. Without money, employees will struggle to survive, let alone save money.
Finally, talk about "dividends". After one year, the boss always wants to give employees some dividends to retain talents. But at the end of the year, the company calculates how much money it earns. This is a trade secret. It is not convenient to say here. A conclusion can be drawn from a cost analysis of the station construction project.
General corporate website construction projects do the most, there are many companies in Beijing, new companies do websites, there are a lot of website revisions, large demand, the most common custom corporate website is about 10,000, good high website 2-3 million , 50,000 is relatively small. 5,000 yuan custom made and come back, you look at the following cost calculations and know that it will not make money.
Here is the actual cost of the company for this 10,000 yuan website construction project, including explicit and hidden costs:
1 Technical man-hours, from planning and design, to the input of developers; from manuscript submission to execution to after-sales, people need to work everywhere.
2 Advertising costs, the company has to do a lot of advertising, seo and sem, etc. In short, there are "reasons" for each customer.
3 Invoice tax points, ten points for general service invoices.
4 Sales and technical commissions and bonuses
5 A large number of public sharing costs: rents, utilities, transportation, food supplements, office supplies, computer upgrades, recruitment advertisements and other costs are to be allocated to each project
6 Each project has certain management and training costs, and hiring junior talent must be accompanied by training.
7 There is also a guarantee risk, such as following up 100 customers this month, but only signing 20, the cost of 80 inputs will be wasted, and it will be allocated to the profitable projects of the year.
8 The cost of technicians when they are idle and not working
It seems that the corporate website of 10,000 yuan is not low, but the actual profit is known by itself. It is estimated that if it is good, it will be a zero profit. If it is not good, it will have a negative profit.
Since I advertised on Baidu in 2007, I have seen a lot of new website companies coming in every year. Five years have passed. At that time, few company names were familiar. Everyone came in for the purpose of making money. Will they go if they get the money?
In fact, there are still many website construction companies struggling and struggling. The website construction business is like # 鸡 rib #. It is a pity to abandon it and gain nothing. Some customers ask you to make a website, but don't make money for a long time. Suggest:
1 Struggling students learn more skills, consider transformation, switch to those services with sustainable services, and do business that is more valuable to the enterprise. At present, business owners think that making a website is not high value for the enterprise and the weight is very low. , I'm okay before I make a corporate website or revise it, and I'm busy making money whenever I have a problem.
2 You can also reposition and refine the market according to your own characteristics. For example, if you are only designing well, then you only do design services, do your best, and get the price up. Or you develop a lot, just do development and so on. Make a piece of fine, sharp, special, raise the quality, the price must go up.
3 Students who haven't come in are holding coins and waiting to see how they can come in first.
Links to this article: Why Website Construction Companies Don't Make Money