Difference between marketing website and ordinary website
If you met the website construction staff two years ago, they basically said, "The website is the door of your company's external publicity and represents your company's image. It is very important, so be sure to do it well!", Many companies are thinking, Can the network bring more to our business? "At present, online credit reading is not enough to form a business atmosphere." "At present, the online transaction volume is still very small. Basically, there are only a few companies doing it, and the difficulty is very high, which may not be suitable for our company." A sample of the sample, no matter how beautiful the sample is, the customer will not directly do business for you because of this. "Generally, the company at that time will receive such a response. Today, many companies are asking questions, and many companies are receiving such answers. When companies that want to build a website cannot get a better solution, they can only make the website a sample; or insist on it With the help of a "professional team", the effect that the company hopes to obtain is very small, and in the end, nothing can be done.
So today, with the rapid development of e-commerce, the geometric volume of online transactions, and the popularity of online marketing as an important part of corporate marketing, do companies know what kind of website they need? An industry website? Or is it a basic corporate website?
Yes, yes, a marketing website! Because only if your website has marketing functions, can you become your gold salesman by keeping your website from becoming a dull sample? Whether you are in first-tier cities or third-tier cities, you can let customers come to you!
So what are the advantages of marketing websites over traditional websites?
In summary, there should be three forces: credibility, transaction power, and communication power!
According to data released by the China Internet Research Center: The number of commercial application websites in China exceeded 2 million as early as 2010. How to improve the credibility of the website and make your website gain a better sense of trust and possible transactions in the industry, it has become an online marketing The essential. Credibility means the ability of a website to quickly build trust among visitors. Due to the fast-scanning browsing habits of web browsers, whoever website can be trusted by the viewer at the first glance becomes the first problem of website success!
Many engineers talk about customers who can give customers a particularly detailed and scientific plan, but often the engineer cannot finally sign the project. This is a sales principle that many people can understand. The reason is that engineers only give customers plans and proposals, but dare not. Signal the deal. Does your website dare to release deal signals? Still working as an engineer and constantly giving customers solutions? The closing power is a corner of the visitor's door, allowing him to finally reach the site's demand feedback and inquiry after the visitor until the transaction!
Of course, a marketing website must have good communication power! This kind of communication is different from the passive promotion of the website. The passive promotion just publishes the links of the website through advertisements to attract browsing. The marketing power of a marketing website refers to the ability of a website to be actively found by search engines. Of course, if you have such ability, you can have a good traffic introduction and good trading power!
When you know this, do you still hesitate what kind of website you need? Do you still need the "professionals" of website planning to tell you to prepare your samples well?
That's right! To build a website, you need to create a marketing website that has credibility, can quickly build trust, has the ability to close sales, can continuously create performance or sales opportunities, and has the power to spread itself to attract a lot of views!
Link to this article: The difference between a marketing website and an ordinary website